Sherab Lhamo
Samuh’s new on-demand channel goals to cut back film piracy by providing handy entry to its content material for a further Nu 75 per 30 days.
Piracy has been a significant situation for Samuh, with over 50 instances of copyright infringement filed previously 12 months and a half. In 2022, three violators needed to pay a complete of Nu 590,000 to Samuh for damages, together with authorized prices.
Nyema Zam, founding father of Over-The-High (OTT) platform Samuh, stated that analysis throughout 20 dzongkhags revealed the explanations behind the flourishing of piracy – excessive subscription charge of the app, mixed with excessive information costs.
She stated that with the introduction of the Samuh on-demand, copyright instances had been anticipated to cut back considerably. Customers now should pay a further Nu 75 on prime of their month-to-month cable TV subscription of Nu 300 to observe the flicks.
With Samuh on-demand channel, folks wouldn’t have to fret concerning the video high quality and web due to Samuh’s low-cost channel subscription, stated Nyema Zam.
Those that subscribe to the Samuh channel beginning July 1 subsequent month, could have entry to a variety of leisure content material, together with motion pictures, music, sequence (romance, thriller, and horror), in addition to TV exhibits and credible actuality exhibits.
NetCom Bhutan clients can subscribe to Samuh on-demand channel via their native cable operators. Clients, nonetheless, should have cable TV to realize entry to Samuh channel, which isn’t obtainable on DTH/Tata SKY/ Dish TV.
Samuh app at present has over 129,000 subscribers around the globe unfold in over 184 international locations.
Nyema Zam stated that Samuh’s purpose is to supply a “mainstream media platform” for music and content material creators, providing them a platform to showcase their abilities and to assist creators attain wider audiences and construct their social media following.
Samuh has plans to additionally collaborate with Drukcom Personal Restricted sooner or later.
Samuh is growing and upgrading its app to a fully-owned model that can embrace SmartTV app.
