Image this: you have poured your coronary heart and soul into creating the primary season of your podcast, and it is lastly able to share with the world. However now what? Do you simply add it to Spotify, Google, and Apple Podcasts and name it a day? Whereas these platforms can positively show you how to attain a wider viewers, there’s one important mistake it’s worthwhile to keep away from: placing all of your eggs in a single basket.
On this weblog publish, we’ll inform you why your podcast ought to personal its private residence as a substitute of solely relying on main directories.
Why you shouldn’t rely solely on one platform
Here is the factor – relying solely on a single podcast internet hosting platform to distribute your podcast is a dangerous transfer. Simply have a look at what occurred with Google Podcasts. They not too long ago introduced that they are formally shutting down, leaving podcasters scrambling to discover a new residence for his or her content material. And this is not the primary time one thing like this has occurred. Bear in mind Google Play Music? That is gone too.
So, what is the resolution? Diversify. As a substitute of counting on only one listing, unfold your podcast throughout a number of platforms and think about creating your personal private podcast internet hosting hub. That approach, even when one platform decides to shut up store, you will not lose your whole viewers in a single day.
However in addition to the prospect of platform shutdown, listed below are different key dangers related to relying on only one platform.
1) Algorithm adjustments
Platforms usually replace their algorithms, considerably impacting your podcast’s visibility. When you depend on one platform, its algorithm change may all of the sudden make your present laborious to search out and reduce the variety of your new listeners.
It is a widespread prevalence on the earth of content material creation. Platforms are continuously tweaking their algorithms to enhance consumer expertise, however these adjustments can have unintended penalties for content material creators. One small shift within the algorithm can ship your downloads plummeting in a single day.
Diversifying your distribution technique and internet hosting your podcast on a number of platforms helps you mitigate the affect of those algorithm adjustments. Even when one platform’s algorithm works in opposition to you, you will nonetheless have a presence on different platforms the place your listeners can discover you.
2) Restricted viewers attain
Whereas it is true that platforms like Spotify and Apple Podcasts have huge consumer bases, they don’t seem to be the one gamers within the sport. There are numerous different podcast apps and directories on the market, every with its personal distinctive viewers.
Whenever you restrict your self to only one platform, you are basically reducing off entry to all these potential listeners. Positive, a few of them may come upon your present ultimately, however why not make it simpler for them to search out you?
Having your personal internet hosting hub the place you’ll be able to publish to a number of platforms lets you forged a wider internet and attain listeners who may not be utilizing the big-name apps. Plus, you by no means know which platform may take off subsequent.
3) Income Dependency
Monetizing a podcast is difficult work, and lots of creators depend on adverts and sponsorships to generate revenue. However what occurs when the platform you are counting on decides to vary its insurance policies round promoting?
We have seen this occur time and time once more. A platform will introduce new guidelines round advert placement, or they will begin taking a bigger lower of the income. Abruptly, the revenue you had been relying on to maintain your podcast afloat is now not dependable.
By diversifying your income streams and internet hosting your podcast on a number of platforms, you’ll be able to shield your self in opposition to these sorts of coverage adjustments. If one platform’s promoting guidelines turn into too restrictive, you will nonetheless produce other choices for monetizing your present.
4) Knowledge Loss
If a platform experiences a technical situation or information breach, you danger shedding your podcast information, together with episodes and listener statistics. All these hours of laborious work, all these fastidiously crafted episodes – gone instantly.
That is why internet hosting your podcast with a dependable internet hosting hub and publishing on a number of platforms is one of the best ways to make sure your content material is all the time accessible to your listeners. Even when one platform experiences a catastrophic failure or shuts down fully, your podcast will nonetheless be accessible on different directories.
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Here is how Podcastle’s free internet hosting hub will help
To keep away from the dangers of relying solely on one platform and to develop your podcast to new heights, it is all the time a wise concept to have a devoted podcast internet hosting hub on your present. This provides you full management over your content material and branding and serves as a “residence” the place you’ll be able to publish throughout a number of podcast platforms on the click on of a button.
Podcastle’s Internet hosting Hub is without doubt one of the greatest instruments for creating a private internet hosting web page. Podcastle affords a free podcast internet hosting platform that simplifies podcast administration, distribution throughout a number of platforms, and sustaining knowledgeable on-line presence. With Podcastle, you may as well simply embed your podcast participant in your web site, in order that your listeners have a seamless expertise and your present turns into all of the extra accessible.
How you can publish your work with the Internet hosting Hub
Right here’s how one can get your podcast dwell with Podcastle in three easy steps:
1) Create a Present
In Podcastle, navigate to the ‘My Exhibits’ part and click on on ‘Create a present’. Fill out the mandatory particulars such because the identify of your podcast, and a compelling description, then add your art work and branding. This units up the inspiration of your podcast internet hosting web page.
2) Publish Your Content material
As soon as your present is created, you can begin importing episodes. File your content material after which hit ‘publish’ within the editor. Ensure so as to add episode-specific particulars like titles and descriptions to maintain your viewers knowledgeable about every episode’s content material.
3) Share it with the World
After publishing your episodes, share the hyperlink to your present web page straight along with your viewers. This enables them to observe and obtain episodes straight out of your devoted internet hosting web page. In the meantime, you’ll be able to nonetheless distribute a podcast to main directories like Spotify, Google Podcasts, and Apple Podcasts by submitting your podcast RSS feed.
Begin with these free podcast internet hosting platforms
Beginning a podcast could not be extra thrilling, however choosing the proper platforms to distribute your episodes is usually a bit overwhelming. Don’t fret, although! By our internet hosting hub, we suggest specializing in these well-liked podcasting platforms, the place you’ll be able to add your podcast without spending a dime.
Spotify
Importing a podcast to Spotify is a good way to achieve an enormous viewers, as Spotify has turn into probably the most well-liked podcast directories. To get began, you will want a podcast internet hosting service that may distribute your present to Spotify.
As soon as your podcast is hosted, merely submit your RSS feed to Spotify via the Spotify for Podcasters portal. The platform is user-friendly and gives priceless analytics, serving to you perceive your viewers higher. Plus, Spotify’s integration with social media makes it simple for listeners to share your episodes, rising your attain.
Apple Podcasts
Importing a podcast to Apple is a should for any severe podcaster. Apple Podcasts is without doubt one of the largest podcast directories on the earth, boasting 28 million listeners. Whereas it’s free to add your podcast, there’s a $19.99 annual charge if you wish to entry particular advantages from Apple’s Podcasters Program membership, which is a small funding contemplating the platform’s in depth attain.
Itemizing your podcast on Apple Podcasts is essential as a result of many smaller directories pull content material from Apple’s database. This implies in case your podcast is on Apple, it is prone to seem on a number of different platforms as properly, considerably increasing your viewers.
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