Bedrock, the European streaming tech firm, and Ease Dwell, an Evertz firm offering interactive TV expertise, have introduced their newly shaped collaboration to offer media and leisure firms with extremely immersive video experiences by Interactive Overlays, considerably enhancing viewer engagement.
Debuting on June fifteenth alongside protection of the UEFA Euro 2024 soccer championship on M6+, the free streaming service from France’s Groupe M6, these Interactive Overlays will present viewers with entry to reside recreation statistics and fan engagement options, together with match stats, crew line-ups, participant stats, standings and far more.
“At Bedrock, we’re consistently creating new options to create distinctive streaming experiences, which is why we selected to collaborate with Ease Dwell,” stated Jonas Engwall, CEO of Bedrock. “By combining Bedrock’s streaming experience with Ease Dwell’s progressive overlay expertise, we’re powering M6+ to ship a really partaking expertise for Euro 2024 viewers, setting a regular for a way followers will count on to work together with their favorite sporting occasions.”
Within the first deployment of this joint answer, Bedrock and Ease Dwell will ship interactive overlays OTT to M6+ viewers through Android TV, Apple iOS and Android cellular units. These options may also be made accessible later this yr for a spread of good TVs and units together with Samsung, LG, Hisense, Apple TV and Amazon Fireplace TV. By implementing an answer that ‘sits over’ current TV or OTT providers, Bedrock and Ease Dwell considerably scale back deployment instances from months to days and allow international scalability.
“Partaking audiences with interactive content material is all about delivering an amazing person experiences throughout totally different units – enabling our clients to develop their providers and to monetise extra of their content material,” added Kjetil Horneland, Chief Govt Officer of Ease Dwell. “It’s actually thrilling that the primary deployment from our collaboration with Bedrock is to allow France’s sports activities followers to get pleasure from interactivity all through such a significant occasion because the Euro 2024. We’re impressed with the standard of their streaming providers and their extremely devoted crew and sit up for enabling M6+ and different Bedrock clients to launch interactive options sooner or later.”
