The expertise has been put collectively following a partnership between RTL’s streaming tech firm Bedrock and Bergen-based Ease Stay.
“At Bedrock, we’re continually creating new options to create distinctive streaming experiences, which is why we selected to collaborate with Ease Stay,” stated Jonas Engwall, CEO of Bedrock. “By combining Bedrock’s streaming experience with Ease Stay’s revolutionary overlay expertise, we’re powering M6+ to ship a very participating expertise for EURO 2024 viewers, setting a regular for a way followers will anticipate to work together with their favourite sporting occasions.”
Within the first iteration of the joint answer, Bedrock and Ease Stay will ship interactive overlays over-the-top to M6+ viewers through Android TV, Apple iOS and Android cell units. These options can even be made accessible later this 12 months for a variety of good TVs and units together with Samsung, LG, Hisense, Apple TV and Amazon Fireplace TV. By implementing an answer that “sits over” current TV or OTT companies, Bedrock and Ease Stay considerably scale back deployment occasions from months to days and allow world scalability.
“Partaking audiences with interactive content material is all about delivering a terrific person experiences throughout totally different units – enabling our prospects to develop their companies and to monetize extra of their content material,” stated Kjetil Horneland, Chief Government Officer of Ease Stay. “It’s actually thrilling that the primary deployment from our collaboration with Bedrock is to allow France’s sports activities followers to get pleasure from interactivity all through such a serious occasion because the Euro 2024. We’re impressed with the standard of their streaming companies and their extremely devoted crew and look ahead to enabling M6+ and different Bedrock prospects to launch interactive options sooner or later.”
Bedrock created the €100 million platform that went dwell in Might after creating a number of comparable platforms, for broadcasters together with Videoland within the Netherlands and RTL Play in Belgium.
