Jack Schlossberg, grandson of President John F. Kennedy, has captivated a various viewers together with his eclectic and sometimes humorous social media content material.
Whether or not he’s dancing the moonwalk at a Walmart, strutting to AC/DC in biker shorts or assuming totally different characters whereas criticizing his cousin, impartial candidate Robert F. Kennedy Jr., Schlossberg’s on-line persona is each eccentric and charismatic — harking back to his second cousin “Little Edie,” immortalized within the basic documentary movie Gray Gardens.
He’s a Kennedy. He’s a content material creator. He’s a goofy dance accomplice. However who’s Jack Schlossberg, actually? Right here’s what it’s essential know.
John Bouvier Kennedy Schlossberg, 31, is the son of designer Edwin Schlossberg and Caroline Kennedy, the one surviving youngster of Jacqueline Kennedy Onassis and President John F. Kennedy, who was assassinated in Dallas on Nov. 22, 1963. Jack is JFK’s solely grandson and has two sisters: journalist Tatiana Schlossberg, 34, and actress Rose Schlossberg, 35.
A graduate of Yale, Harvard Legislation College and Harvard Enterprise College, Schlossberg, who lives in New York Metropolis, advised City & Nation in June that he’s at present auditioning for appearing roles and has begun writing a ebook “about my technique and the way I see the world.”
So far as his political aspirations, he claims he will not be pursuing public workplace anytime quickly. “I really like politics. I really like public service,” he says. “I’m impressed by that legacy of my household, however I’ve no rapid plans.”
Schlossberg started posting on Instagram in July 2012, sharing candid pictures of family and friends earlier than transitioning to side-by-side photographs of objects and their definitions. His posts had been usually accompanied sardonic captions, and he’s since posted a number of clips of himself doing quirky issues — usually shirtless.
Alternately critical and foolish, Schlossberg will in the future put up a video of himself presenting an award at a gala. The subsequent day he’s debating about which nation invented pasta or exhibiting off his bottom with a message that reads: “Sext me.”
In the meantime, on X, which he joined in February 2014, Schlossberg is thought for sharing passing ideas about issues like Christ’s physique kind (“Jesus was skinny. Toned, however not massive.”) or AI’s sexuality (“If AI is non-sexual, does that restrict its potential? Or make it unstoppable?”) or Lent (“LENT is coming. I’m giving up sugar and anger.”).
From the start, Schlossberg’s posts have felt like one big inside joke that he’s sharing with the web. For a lot of of his 300,000-plus followers, he’s a refreshing window on the Kennedy household, most of whom are notoriously personal.
Some social media customers have described him as a “bizarre mixture of the Kennedy, Bouvier, and Schlossberg genes,” with others calling him “good-looking and goofy” whereas observing his “placing” resemblance to his uncle John F. Kennedy Jr., his mom’s brother who died in July 1999.
Schlossberg’s recognition grew after a video went viral in Sept. 2023 of him criticizing the insurance policies of his cousin and third-party candidate Robert F. Kennedy Jr. As one of many first members of the Kennedy household to talk out in opposition to RFK Jr., he grew to become a central determine within the extremely publicized feud between the candidate and the Kennedys.
His enchantment reached new heights when movies of him singing shirtless to “Ticket to Trip” by the Beatles and others of him on the seashore doing wacky issues, like cracking open a coconut, appeared on social media platforms.
Schlossberg’s criticism of his uncle made headlines once more when he posted a collection of clips criticizing his insurance policies, which he carried out as characters full with various American accents named “Anthony” “Wade,” “Joshua” and “Jimmy.”
Whereas these movies obtained backlash, additionally they gained extra notoriety for Schlossberg, which prompted him to launch a set of “sorry-not-sorry” clips; in one in every of them, in character as “Joshua,” he says, “These characters truly assist me cope.”
Chatting with City & Nation in June, Schlossberg stated his posts have been an enormous success and that they had been a little bit of an experiment in watching how messages transfer on-line.
“It’s loads tougher for a constructive message to unfold than it’s for a takedown,” he stated. “I believe that if there was something strategic about my movies, it was to attempt to mix these two issues so {that a} sturdy opinion, which travels quick on-line, was mixed with a critical set of info. And I believe that you just want that mixture to be able to break by means of, and to make issues thrilling.”
The posts about RFK Jr., he added, had been an try to convey his critical ideas concerning the 2024 presidential election in a humorous approach.
“I believe I’ve damaged by means of to a youthful viewers,” he stated. “I believe everybody’s on the lookout for just a little little bit of levity and humor right here, and if it’s all so critical on a regular basis, it’s simply too heavy.”
Schlossberg is a supporter of President Joe Biden, having spoken on the 2020 Democratic Conference together with his mom.
“I believe it’s as much as all of us to attempt to do what we are able to,” he advised City & Nation about serving to the Democratic social gathering.
“For me, that meant making these movies on-line. I’m attempting to do no matter I can to assist President Biden win,” he stated, including that he’s obtained messages from followers “telling me that I helped them see one thing they didn’t essentially see earlier than. If I get one individual to assume that, that’s an enormous success, and I believe there’s much more than one individual.”
Schlossberg’s center title “Bouvier” was Jacqueline Kennedy’s maiden title. Followers have drawn parallels between him and his grandmother’s cousin, Edith Bouvier Beale, whose eccentric character was the centerpiece Gray Gardens. Within the documentary, she usually carried out spontaneous dance numbers and displayed a eager sense of joie de vivre.
Many followers have famous that Schlossberg’s affable character conveys “Little Edie vitality,” with some saying he’s “Little Edie reincarnated.”
“Folks say the Kennedy genes are sturdy in him,” one follower wrote on X, alongside photographs of Schlossberg sitting on the bottom at a grocery retailer whereas barefoot. “However, yall — that is Bouvier habits. He’s Little Edie born once more.”
