The BET Awards noticed promising viewers development this 12 months.
The 2024 ceremony managed round 3M complete viewers throughout 10 Paramount-owned networks, together with BET, Emblem, Comedy Central, MTV, VH1 and Nickelodeon at Nite, amongst others. That’s a ten% enhance from final 12 months’s 2.8M cross-platform viewers.
In the important thing 18-49 demographic, the present scored its highest viewership in 5 years, Paramount says. On BET alone, the awards amassed practically 2M viewers with a 15% uptick within the 18-49 demo.
When taking into consideration the purple carpet dwell present and the encore airing of the ceremony, the BET Awards’ viewership grew to 4.3M viewers. The mixed purple carpet and encore viewers (round 1.3M) was up 7% versus final 12 months.
The 2024 BET Awards additionally generated loads of chatter on-line, rating as essentially the most social program throughout all of TV with 82% development year-over-year and 10.5M social interactions.
Together with social, the “complete digital minutes watched” on present day for BET Awards content material was up 12% versus final 12 months.
The 2024 BET Awards had been stacked with performances from Megan Thee Stallion, Infantile Gambino, Ms. Lauryn Hill & YG Marley, Ice Spice, Tyla, GloRilla, Latto, Muni Lengthy, Sexyy Crimson, Shaboozey, Victoria Monét and Tanner Adell.
Will Smith graced followers with the dwell debut of his new tune ‘You Can Make It‘. It additionally marked his first efficiency on the BET Awards stage as he prepares to launch his fifth studio album Dance in Your Darkest Moments practically 20 years after his album Misplaced and Discovered (2004). Usher additionally acquired a life achievement award with tributes from Infantile Gambino, Keke Palmer, Chloe Bailey, Teyana Taylor and extra.
