CoHost, main podcast analytics and viewers insights platform owned by Quill Podcast Company, is happy to announce the launch of its up to date B2B Analytics characteristic, designed to offer manufacturers and companies with deeper insights into their podcast audiences.
The brand new replace focuses on bettering listener and lead identification and measuring the ROI for podcast initiatives.
The improved Listener Overview Web page is a key addition, providing a complete view of company-level information for podcast listeners. The brand new characteristic consists of job position and seniority columns, permitting customers to see extra detailed listener info when out there whereas nonetheless retaining these listeners nameless.
Customers can now filter and export this information, making it simpler to establish invaluable leads and combine insights into their CRM programs.
“Our objective with the replace is to assist manufacturers higher perceive their podcast audiences and acquire actionable insights that drive enterprise outcomes,” stated Fatima Zaidi, Founder and CEO of CoHost and Quill. “By providing extra in-depth information and enabling further filtering, we’re empowering manufacturers to measure podcast efficiency whereas figuring out potential leads extra successfully.
CoHost’s up to date B2B Analytics characteristic present a robust device for manufacturers that need to maximize the influence of their podcast by understanding who’s tuning in and leveraging that info to drive the expansion.
With packages beginning at $99/month, customers can entry B2B Analytics throughout the Professional Plan on each CoHost’s podcast internet hosting and prefix merchandise.
To study extra in regards to the B2B Analytics characteristic replace, see the CoHost web site.
