Excelsior Correspondent
MUMBAI, Might 4: Union Minister of State for Info & Broadcasting and Parliamentary Affairs, Dr. L Murugan launched 5 important stories that collectively current a complete overview of India’s dynamic and quickly evolving media and leisure ecosystem, on the ongoing WAVE Summit right here.
Ready by reputed nationwide and worldwide companies, these stories present helpful insights into the creator economic system, content material manufacturing, authorized frameworks, dwell occasions business, and data-backed coverage assist.
The Statistical Handbook ready by the Ministry of Info & Broadcasting serves as a vital useful resource for data-driven coverage and decision-making. It captures sectoral tendencies, viewers behaviour, income development patterns, and regional and nationwide trajectories. The handbook is designed to tell and information future policymaking and business methods, guaranteeing that they continue to be grounded in empirical proof and sensible realities.
The report ‘From Content material to Commerce: Mapping India’s Creator Economic system’ – by Boston Consulting Group (BCG) highlights the unprecedented scale and affect of India’s creator economic system within the digital period. With 2 to 2.5 million energetic digital creators, India is residence to one of many world’s fastest-growing creator ecosystems. These creators already affect greater than $350 billion in annual client spending-a determine projected to triple and exceed $1 trillion by 2030.
The report urges stakeholders to look past numerical metrics and acknowledge the evolving position of creators as storytellers, culture-shapers, and financial drivers. For companies, this shift implies shifting away from transactional influencer engagements and constructing long-term partnerships rooted in authenticity, belief and artistic agility.
‘A Studio Known as India’ by Ernst & Younger – Envisions India as a World Content material Hub. The report presents India not simply as a content-consuming nation however as a studio to the world. It underlines India’s strengths – linguistic variety, cultural richness, and a technologically adept expertise pool – which place the nation to create narratives that transcend borders. India gives a 40% to 60% value benefit in animation and VFX providers, supported by a big, expert workforce.
The report additionally notes the rising worldwide attraction of Indian storytelling, with as much as 25% of views on Indian OTT content material now originating from abroad audiences. This phenomenon will not be merely commercial-it represents a second of cultural diplomacy, whereby India’s tales are forging emotional and cultural connections throughout continents.
Recognizing that creativity have to be complemented by regulatory readability, Khaitan& Co. has ready an in depth authorized and regulatory handbook for the media and leisure sector. Designed as a sensible information for producers, studios, influencers, and platforms, the handbook covers a variety of key authorized points similar to, compliance norms for each home and overseas entities, Incentive schemes for worldwide productions, Authorized frameworks round influencer advertising and digital content material and Definitions, taxation implications within the gaming sector, together with GST, Safety of superstar rights and Moral issues and regulatory therapy of AI-generated content material. This handbook is meant to equip stakeholders with instruments for assured, compliant, and accountable engagement within the inventive economic system.
The White Paper on India’s Stay Occasions Business underscores the sector’s strong development and shifting client dynamics. With a 15% year-on-year development charge, the business added 13 billion in income in 2024 alone. The report notes that almost half one million followers are actually travelling between cities to attend occasions, reinforcing the emergence of event-based tourism in India.
The launch occasion was attended by Sanjay Jaju, Secretary, Ministry of Info and Broadcasting; R.Ok. Jena, Senior Financial Advisor, MIB; Meenu Batra, Joint Secretary, MIB; and Prithul Kumar, Joint Secretary, MIB and MD, NFDC.
Representing the Data Companions, Vipin Gupta, Managing Director & Accomplice, Boston Consulting Group, Payal Mehta, Accomplice, Boston Consulting Group; Ashish Pherwani, Accomplice, Ernst & Younger; Amiya Swarup, Accomplice, Ernst & Younger; Tanu Banerjee, Accomplice, Expertise and Media, Khaitan & Co; Ishan Johri Accomplice Khaitan & Co; Vinod Janardhan, Director, EVENTS FAQ Stay; Deepak Chaudhury MD, EVENTS FAQ additionally attended the occasion in Mumbai.
