Podscribe, the main attribution and analytics platform for audio promoting, has launched its Q3 2025 Podscribe Efficiency Benchmark (PPB) Report, a complete take a look at how podcast and streaming audio advertisements are performing throughout audiences, codecs, and units.
This quarter’s report attracts down on information from 66,000+ campaigns, 500+ advertiser, and over 17 billion impressions throughout 200+ publishers, providing the business clear benchmarks for planning, optimization, and measurement.
Highlights From the Q3 2025 PPB Report:
Purchase Kind: Viewers buys (e.g. Run of Community (RON)) and programmatic) grew almost 2.5x in 10 months, now making up nearly one-third of impressions.
Digital audio scale: Podcasts and streaming audio mixed can attain 85% of U.S. listeners, with solely ~20% viewers overlap between the 2 channels.
Gadget + app efficiency: iPhone customers convert 30% higher than Android customers, with Apple Podcasts on iPhone main each customer and conversion charges.
Frequency benchmarks: Advertisers see the strongest efficiency at as much as 5 exposures per 30 days.
Advertiser industries: Retail advertisers achieved the best buy charge (0.067%), with the bottom CPA at $65 and CPV at simply $0.50.
The complete Q3 2025 PPB report, together with the webinar recording, is now accessible for obtain.
Constructed on actual attribution information from hundreds of campaigns, the PBB is business’s go-to supply for audio advert efficiency benchmarks. With new worldwide insights and options for measurement blind spots, the Q3 2025 PPB report is a must-read for entrepreneurs seeking to scale promoting well.
About Podscribe
Podscribe is the chief in pixel-based attribution, incrementally, and verification for podcast, streaming, CTV, and different hard-to-measure media channels. We assist advertisers, businesses and publishers measure true marketing campaign influence, optimize efficiency, and scale with confidence — backed by real-time, household-level information.
