Aurelia, a girls’s ethnic put on model from the home of Aditya Birla Trend and Retail, has launched its Spring Summer season ’26 assortment below the #HameshaTrending marketing campaign, starring Bollywood actor Ananya Panday. With the marketing campaign, the model celebrates girls who need to look in-trend every single day.
Bringing this spirit alive is Panday. The marketing campaign movie is an ode to girlhood power, following buddies by way of makeover marathons, workplace outings, women’ journeys and wedding ceremony dhamakas. Every second captures a distinct temper and magnificence, reflecting how immediately’s girls transfer by way of life – with style that evolves simply as naturally, the model acknowledged in a press launch.
The marketing campaign will roll out by way of a 360-degree built-in plan spanning digital, social, throughout 240+ shops, and high-impact media platforms. The movie will likely be amplified throughout social media, OTT and digital video channels, complemented by strategic influencer and creator collaborations to drive the thrill.
Talking in regards to the marketing campaign, Panday mentioned, “I’ve at all times believed style ought to really feel enjoyable, simple, and completely you. I like experimenting with developments, however in a means that also feels comfy and pure. That’s what I like about Aurelia, it retains Indian put on recent and present with out making it really feel over-the-top.”
“The marketing campaign is such a vibe as a result of it’s about staying up to date and feeling assured each single day. I’m so excited to be a part of a model that celebrates being trendy in your individual easy means,” she added.
Anant Daga, chief government officer – TCNS Division, Aditya Birla Trend and Retail added, “The Spring Summer season ’26 assortment and marketing campaign are strategic steps towards strengthening our fashion-forward credentials whereas persevering with to supply accessibility, consolation, and inclusivity at scale. Ananya’s robust join with younger shoppers additional amplifies this imaginative and prescient and aligns completely with the model’s development ambitions.”
Hyperlink to the marketing campaign:
