BTS’ long-awaited comeback album is off to a blockbuster begin on streaming platforms.
On Saturday (March 21), Spotify introduced that the Korean supergroup’s first album in six years, ARIRANG, has grow to be the platform’s most-streamed album in a single day in 2026 up to now. The discharge additionally set a brand new file because the most-streamed Okay-pop album in Spotify historical past.
“ARMY made ‘ARIRANG’ essentially the most streamed Okay-Pop album in Spotify historical past and essentially the most streamed album in a single day in 2026. Favourite observe up to now?” Spotify wrote on Instagram.
ARIRANG, which dropped Friday (March 20), was already making waves earlier than its launch. Spotify famous that the album is likely one of the most pre-saved album Countdown Pages in platform historical past, with greater than 5 million presaves.
To maintain the momentum going, Spotify has partnered with BTS to supply followers immersive experiences and in-app activations. Highlights embody a BTS Music Quiz, an album listening social gathering, a personal fan occasion in New York Metropolis, and a three-day cruise alongside Seoul’s Han River.
That includes 14 tracks produced by Diplo, Kevin Parker, Mike WiLL Made-It and Ryan Tedder, presents RM, Jin, Suga, j-hope, Jimin, V and Jung Kook in a extra mature, artistically refined mild.
BTS final launched a full-length album in 2020, when Be debuted at No. 1 on the Billboard 200. That 12 months, the seven-member group additionally topped the Billboard Scorching 100 chart with “Life Goes On” and “Dynamite,” later returning to No. 1 with “Butter,” “Permission to Dance” and “My Universe” with Coldplay.
On the peak of their international dominance, the group’s members started obligatory army service in South Korea, rolling out solo tasks on a staggered schedule.
Take a look at Spotify’s ARIRANG announcement on Instagram under.
