The popcorn bucket craze has formally entered a brand new stage of film nerd madness. Over the previous few years, theaters have turned concession collectibles into an occasion all their very own.
We’ve seen large sandworms, weird creature-shaped containers, and every kind of outsized movie-themed snack holders. However with The Odyssey, IMAX has taken a route that feels particularly designed for movie geeks.
As an alternative of making a bucket formed like a monster, a personality, or a legendary creature from the film, IMAX made a popcorn bucket modeled after the precise digital camera used to shoot Christopher Nolan’s upcoming epic.
Sure, the collectible is an IMAX digital camera.
Contemplating how a lot consideration has been targeted on the filmmaking expertise behind The Odyssey, it really makes good sense.
Together with starring Matt Damon, Tom Holland, Anne Hathaway, Zendaya, Robert Pattinson, Charlize Theron, and what seems like half of Hollywood, one of many greatest promoting factors of Nolan’s newest movie is the IMAX format itself.
As most film followers know by now, The Odyssey is the primary function movie ever shot solely with IMAX cameras. After years of growth and technical hurdles, IMAX lastly created a digital camera system that allowed Nolan to make use of the format all through the complete manufacturing with out the restrictions that beforehand made that not possible.
So in an odd means, IMAX has turn out to be one of many stars of the film. That’s why this collectible feels so completely ridiculous.
The official IMAX description reads: “Lights…digital camera…popcorn! No moviegoing expertise is full with out each cinephile’s favourite snack.
“Now you’ll be able to crunch in type with this limited-edition popcorn bucket impressed by the legendary IMAX 15/65mm Digicam, the very digital camera Christopher Nolan has known as ‘the Gold Customary’ and used on movies comparable to The Darkish Knight, Interstellar, and The Odyssey.
“A tribute to IMAX’s groundbreaking movie expertise and the craft of filmmaking, this collectible bucket includes a viewfinder that lights as much as reveal a scene from Christopher Nolan’s newest epic in IMAX’s unique 1.43:1 Expanded Side Ratio.”
This isn’t only a camera-shaped bucket. The viewfinder really lights up and shows footage from The Odyssey in IMAX’s expanded side ratio. That is a stage of movie-geek dedication that’s laborious to not recognize.
In fact, there’s one catch. IMAX additionally famous that “portions are restricted,” and film followers wasted completely no time grabbing them. The bucket went on presale alongside IMAX tickets for The Odyssey and shortly bought out.
That doesn’t essentially imply it’s gone perpetually. Some native IMAX areas might nonetheless obtain stock, and there’s at all times the opportunity of a restock. Plus, with a narrative that options Trojan Horses, Cyclopes, and every kind of legendary mythology, it wouldn’t be shocking if extra conventional themed buckets arrive within the weeks forward.
Nonetheless, in relation to area of interest film collectibles, this factor is in a class of its personal. Neglect swords, monsters, and large creatures. A popcorn bucket modeled after the precise IMAX digital camera used to shoot Christopher Nolan’s film may be essentially the most splendidly nerdy concession merchandise we’ve seen but.
The Odyssey sails into theaters on July 17, and premium format tickets are on sale now.
