“Tradition’s Greatest Night time” lived as much as that slogan. The 2026 BET Awards, which aired on BET on Sunday (June 28), experiences its largest and most engaged viewers in years, posting year-over-year progress throughout tv, social, digital and stay experiences. Druski hosted this yr’s version of the awards present, which paid tribute to 3 trailblazing girls with Icon Awards – Ms. Lauryn Hill, Teyana Taylor and Sylvia Rhone.
Listed below are highlights of the present’s efficiency, reported by BET:
- Social & Digital: The No. 1 most social program throughout all of tv, with 9.3M interactions and day-of-show views up +187% year-over-year.
- Crimson Carpet Reside: Livestream views up +152% and impressions up +173% year-over-year throughout YouTube.
- Tv: The best rated BET Awards on BET since 2019 amongst P18-49, with P18-49 impressions up +50% year-over-year. It was additionally the No. 1 leisure telecast on all of tv for the day amongst P18-49 (excluding sports activities).
- BET Expertise Reside Occasions: Greater than 50K attendees throughout a record-breaking BET Expertise weekend.
- BET Media Home: Minutes watched up +172% year-over-year.
“The energy of the BET model is that it lives on the very heart of Black tradition, and this weekend proved it as soon as once more,” Louis Carr, president of BET, stated in an announcement. “When a model stays this deeply linked to its group and commits to a present that really resonates, progress follows all over the place, throughout tv, social, digital and stay experiences.”
“Our group poured the whole lot right into a present constructed to honor the tradition on the highest degree,” stated Connie Orlando, EVP, specials, music programming & music technique, BET, and govt producer of the BET Awards. “From the performances to the tributes to each second in between, we got down to create an evening that felt like dwelling for our group, and to see it resonate this powerfully means the whole lot.”
The BET Awards grew throughout the board versus yr in the past, led by dramatic positive aspects amongst younger viewers and a franchise-record encore.
- P18-49 Impressions on BET up +50% versus a yr in the past (624K vs. 415K), with the protection score up +71% (1.458 vs. .853).
- 2.6MM P2+ viewers throughout 12 Paramount networks, up +18% on EDAC impressions versus a yr in the past, together with 1.4MM P2+ viewers on BET alone, up +22%.
- 1.03MM P18-49 viewers throughout 12 Paramount networks, up +31% on EDAC impressions versus a yr in the past.
- Progress was led by younger girls, with W18-34 up +106% and W18-24 up +144%.
- The speedy encore delivered triple-digit positive aspects versus yr in the past, with P18-49 protection score up +245%, impressions up +205%, and complete viewers P2+ impressions (587K) up +168%.
- NPR’s Tiny Desk made its debut because the lead-in to the 2026 BET Awards with Bow Wow’s efficiency, up +40% on P18-49 protection score versus a yr in the past (up +23% in Impressions).
As famous above, Orlando served as govt producer for the 2026 BET Awards. Perri Camper Rivers served as producer for BET. Jesse Collins Leisure was the manufacturing firm for the present, with Jesse Collins, Dionne Harmon and Jeannae Rouzan-Clay additionally serving as govt producers.
