With its finger squarely on the zombified pulse of 2021’s cultural zeitgeist, the Trump administration has inexplicably determined to advertise the present White Home’s MAGA agenda with a promo video parodying AMC Theatres’ near-five-year-old Nicole Kidman advert.
And excellent news! It’s even AI-generated!
On Monday (August 3), the White Home launched the promotional video on social media alongside the caption, “Silence your cell telephones. Sit again. Welcome to the Golden Age.”
Opening with a mirrored image of the White Home in a puddle, the clip follows a person (AI-generated, to be clear) carrying a Make America Nice Once more hat as he wanders the grounds of the enduring Washington, D.C. constructing.
“We come to this place for MAGA,” says a narrator over the unique advert’s orchestral rating, persevering with to riff on the actual advert’s campy script. “Rebuilding our nation higher than ever. A rustic the place we don’t do heartbreak — we do victory,” the narration continues.
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In the meantime, the person journeys by means of the White Home, passing a portray of President Donald Trump elevating his fist following the 2024 rally assassination try. As he enters a screening room, he watches varied clips of the president in motion over the previous few years.
“Welcome to the Golden Age,” the narrator finishes, as “MAGA” flashes on display screen within the signature AMC Theatres font.
Irrespective of the place you fall on the political spectrum, we will most likely all agree the parody is a bit of late to the get together. Why the White Home determined to reference what is actually a half-decade-old meme on a random Monday in 2026 is as intangible as Kidman’s ethereal aura within the unique advert.
The unique industrial went wildly viral after its launch in September 2021. Created to encourage moviegoers to get again out to film theaters within the wake of COVID-19 shutdowns, Kidman’s melodramatic, earnest efficiency within the clip, in addition to its legendary environment, was an enormous and surprising hit, and the advert rapidly grew to become memed on-line.
In 2022, Nicole Fineman performed Kidman in a hilarious Saturday Night time Reside sketch parodying the advert. A yr later, Jimmy Kimmel referenced the AMC advert on the ninety fifth Academy Awards. The viral advert was even spoofed through the closing season of The Boys, with Firecracker appearing as Kidman in a industrial to advertise Vought’s VMC Theatres.
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