You have in all probability heard the recommendation to “be in every single place.” I believe the primary individual I heard it from was Pat Flynn, and it isn’t unhealthy recommendation. However it comes with some downsides, and for lots of podcasters it comes with plenty of stress.
So my hope for this episode is that it does one among two issues for you. Both it provides you the liberty to focus solely on what you truly have to do to develop your podcast, or it evokes you to step issues up just a bit bit extra.
Your potential viewers is in every single place
Your potential viewers is on Fb. They’re on X, Instagram, TikTok, Rumble, YouTube, and extra. They’re going to be on platforms that have not launched but, and so they had been on platforms that already died. Bear in mind Clubhouse? Blab? Periscope? Vine?
MySpace is even making a comeback. Might your potential viewers be on MySpace? Sure.
That is the a part of “be in every single place” that is true. Regardless of how slim your matter is, there are potential listeners in practically each on-line group and on practically each platform. The chance actually is there.
“All over the place” may be overwhelming
This is the unlucky reality: making an attempt to be in every single place will get overwhelming quick.
Give it some thought with the best doable content material. Say all you wish to do is publish textual content. No photos, no video, simply textual content. You are able to do that on Fb, X, Bluesky, Threads, LinkedIn, and loads of different locations. Then most of these locations additionally allow you to publish photos and video. Then there are the visual-first platforms like Instagram, Pinterest, and YouTube.
Even one video clip can develop into a choice tree. On YouTube alone, ought to it’s a vertical Quick or a widescreen clip? On Instagram, ought to it’s a narrative or a reel? Sq., tall, or large? You then begin posting that very same clip in a number of locations the place completely different facet ratios work higher, and now a five-minute process has eaten your afternoon.
I believe there’s a straightforward answer to this, and I will get to it proper after some particular thanks. And truthfully, these thanks lead proper into the answer.
Particular thanks
- Andy Lehman, host of Podcast Solutions, interviewed me about podcast chapters. You may also watch us on YouTube.
- Steve Stewart, host of Podcast Editors Mastermind, invited Jenn Trepeck, Dave Jackson, Martin Lindeskog, and me to debate finest podcast app options.
- I wrote about podcast chapters for Podnews.
- Martin Lindeskog, ChadF, and Bryan Entzminger gave again a mixed complete of virtually 4,000 satoshis (seeing the precise quantities is getting irritating). Martin added a word, “We had fascinating interactions with our listeners for the podcast known as Pen Meets Paper (Penna Möter Papper in Swedish). We had a number of of our listeners as visitors and particular co-hosts for a few of our episodes. We bought loads of fascinating suggestions on our present. I’ll look into your device, Podgagement, sooner or later.”
Be the place you may be properly
So how do you stability this? Your potential viewers actually is in every single place, and being in every single place actually is an excessive amount of. This is my recommendation: be the place you may be properly.
Sure, attempt to be in every single place when you can. However if you cannot be there properly, if it is a half try the place you are not participating, not studying replies, not thanking folks, not taking part in the neighborhood, then do not make that place a precedence and do not stress about constructing engagement there.
Perhaps “properly” means one platform. Perhaps it means one device you truly take pleasure in utilizing. For those who’re publishing video clips alongside your audio podcast, as a substitute of asking easy methods to format this for TikTok and Instagram and Fb and all the things else, simply decide one. The place are you already acquainted? The place have you ever discovered sufficient to do it properly? Begin there.
Then construct on it. Perhaps you publish brief clips on YouTube for some time, you get the method down, and also you determine it is time to add TikTok. Now you add TikTok. Progress on prime of competence is sustainable. Progress on prime of nothing is simply stress.
Automate what you possibly can
That will help you try this one factor properly, and finally a couple of factor, automate what you possibly can.
Loads of automation instruments have existed for years, like easy cross-posting and cross-publishing techniques. What AI can do now makes much more of it simpler. So if you cannot be absolutely current someplace, automation would possibly allow you to be there no less than a bit of. Or it would allow you to be in your one major place significantly better.
For instance, perhaps you already document video of your episodes and also you’re pleased with the manufacturing high quality. You simply do not have time to hunt for clips. That is an excellent job for a device like Opus Clip, Descript, or Riverside. I’ll have affiliate hyperlinks for a few of these within the notes.
And automation would not obligate you to publish all the things it produces. If the device finds ten clips and also you solely like two, publish two. The entire level of automation and AI is to make your work simpler, quicker, and higher, to not hand you an even bigger quota.
Level your viewers to the place you have interaction most
Now, which platform do you have to truly promote? Level your viewers to the place you have interaction most.
Even in case you have accounts in every single place, do not ship folks to locations the place you do not present up. Do not inform them to observe you on TikTok when you’re not on TikTok. I’ve a TikTok account. I do not assume I’ve ever printed a single factor there, which is precisely why you by no means hear me point out it.
It is high quality to checklist each platform in your web site. However no matter you personally suggest, or function most prominently in your present notes or in your podcast app itemizing, must be the place the place you truly have interaction. Even when a few of your viewers says they do not like that platform, if it is the place you take pleasure in being, that is nonetheless the place it’s best to level them.
For me, that is X. It is the platform I take pleasure in most, the instruments work the way in which I like, and the algorithm has gotten actually good at feeding me content material and dialog I take pleasure in. It is nearly changing into an habit. So if you wish to have interaction with me on a social community, discover me as @theDanielJLewis.
Examine that to Instagram. I publish the picture for every new episode and promote the most recent episode there. Now and again I will publish one thing visible about podcasting, perhaps a meme that may make podcasters snort. However I hardly ever open the Instagram app, so I do not have interaction a lot there, so I do not ask you to observe me there.
I am not going to guage which platform is best for you. The query is what you take pleasure in. Perhaps you want a platform’s constraints, or its viewers, or its tradition. That is completely okay. Reserve your identify in every single place, cross-publish the place automation makes it simple, after which level your viewers to the one place the place you may truly discuss with them.
Ask your viewers for assist
My final suggestion could also be your biggest untapped useful resource: your personal viewers.
For those who publish full movies on YouTube, a few of your listeners are able to making clips from them, sharing these clips, and handing you one thing you possibly can reshare. Take a look at the highest podcasters who publish video. A number of the clips circulating from their reveals weren’t made by the present in any respect. An viewers member thought, “This can be a nice excerpt,” and clipped it.
And the individuals who actually wish to do that may work out how. There are instruments that make it simple, and people instruments come and go. I’ve seen lots of them, and I actually personal a t-shirt from one which not exists.
So ask for that assist. For those who’re publishing audio or video and also you’d love brief clips or audiograms, invite your viewers to make them. Say one thing like, “For those who discovered one thing useful right here, you’ve gotten my permission to clip it and share it. Simply let me know, as a result of I would take pleasure in resharing what you make.”
Your viewers enjoys what you are sharing, and plenty of them wish to share that pleasure with others. So ask them. Equip them. Give them permission. You would possibly find yourself having fun with their clips greater than your personal.
The largest takeaway
Choose the place you may be properly, and focus there. That is the place you level your viewers, and that is the place you make investments your time till you are genuinely good at it.
I joke that I’ve entrepreneurial ADHD, as a result of it is really easy to get distracted. I wish to do that, I wish to develop that, I’ve an concept over right here. If that sounds such as you, the treatment is choosing one platform, one device, one ability, and getting actually good at it first.
Then construct on it, as a result of expertise switch. My schooling is in music composition, not multimedia manufacturing or most of what I do at this time. However the rules I discovered there, like distinction and concord, apply to nearly all the things I create now.
So what’s your one factor? What platform, what device, what ability are you going to do properly earlier than you chase the following shiny object?
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Disclosure
This publish could comprise hyperlinks to services or products with which I’ve an affiliate relationship. I’ll obtain compensation out of your actions by means of such hyperlinks. Nonetheless, I do not let that corrupt my perspective and I do not suggest solely associates.
