Gunna has launched his personal document label after parting methods with YSL Data.
Following the discharge of his new single for “Pop It,” on Friday (Oct. 9), Gunna introduced his new music imprint SB The Label in partnership with Atlantic Music Group. The 33-year-old rapper is the CEO of the label, which already has a roster of artists: Casper Bluff, Nechie and Dracc.
“SB THE LABEL represents the start of a brand new chapter for me,” Gunna mentioned in a press launch. “It solely felt proper to start out that chapter alongside my brothers Casper Bluff, Nechie, and Dracc, who’re the primary artists signed to the label.”
“For me, that is about entering into a brand new position, increasing what I can create, and constructing one thing that represents the place I’m headed subsequent,” he concluded.
Atlantic Music Group Chairman/CEO Elliot Grainge concurred with Gunna’s sentiments and welcomed his partnership with the Atlanta rhymer.
“It is not possible to overstate Gunna’s affect on this era of hip-hop and music as an entire. We’re grateful and honored that he is chosen AMG as his associate to convey this endeavor to music followers,” he mentioned in a press release.
The “Pop It” single is accompanied by a enjoyable music video that includes tennis star Coco Gauff. Directed by Gunna’s Inventive Director Spike Jordan, the visible options Gunna and Coco battling it out on the tennis courtroom, together with imagery of luxurious and opulence matching the rapper’s flossy lyrics.
Gunna’s transfer from artist to document government comes after years of constructing hits with Younger Thug on his label YSL Data. Amongst his chart-topping bangers embrace the Diamond-certified smash “Drip Too Laborious” with Lil Child, the anthemic observe “Pushin P” that includes Future and Thug, in addition to the viral hit “Scorching” with Travis Scott from Younger Thug’s 2019 album, So A lot Enjoyable.
Final August, Gunna dropped his sixth venture, The Final Wun, which was his closing album underneath YSL Data. The gathering options notable tracks such because the Chris Brown-assisted “wgft (Remix),” and the Wizkid collaboration “Ceaselessly Be Mine.”
Watch Gunna’s New “Pop It” Video That includes Tennis Phenom Coco Gauff
