From Lauren Sánchez Bezos to Susan Dell, the ladies related to Donald Trump’s glamorous Palm Seaside social circle aren’t any strangers to turning heads.
However a sequence of putting before-and-after pictures spotlight simply how a lot a few of its most recognisable faces have modified through the years, with dramatic hairstyles, daring make-up and more and more polished red-carpet seems to be.
The phenomenon has even earned its personal nickname: the “Mar-a-Lago” look, a time period coined on-line to explain the ultra-glamorous aesthetic related to a few of the ladies in Trump’s orbit.
Suppose voluminous blow-dries, sculpted cheekbones, dramatic lashes, shiny lips and immaculate designer wardrobes. The dialog has intensified following a current White Home look by philanthropist Susan Dell, whose altering look prompted widespread dialogue on social media. From billionaire wives to former tv personalities and political figures, this is how seven acquainted faces have advanced through the years.
Lauren Sánchez Bezos
Earlier than turning into one of the vital photographed ladies within the billionaire social scene, Lauren Sánchez Bezos was a tv journalist with a really completely different signature look.
Throughout her early broadcasting profession, the previous leisure reporter favoured darkish, flowing hair, softly outlined eyebrows and comparatively understated make-up.
Quick-forward to right this moment and the spouse of Amazon founder Jeff Bezos has embraced full Hollywood glamour.
Her brunette locks are styled in shiny waves, whereas her red-carpet appearances steadily characteristic dramatic eye make-up, nude lips and figure-hugging designer robes.
Lauren, who married Jeff in a lavish Venice wedding ceremony in June 2025, has grow to be a fixture at high-profile trend occasions and movie star celebrations.
The couple had been additionally among the many well-known faces who attended Donald Trump’s second presidential inauguration in January 2025.
Susan Dell
Philanthropist Susan Dell has not too long ago discovered herself on the centre of the “Mar-a-Lago face” dialog after showing alongside her billionaire husband, Michael Dell, on the White Home.
The couple, who established the Michael & Susan Dell Basis in 1999, attended an occasion with President Trump on October 7.
Nonetheless, it was Susan’s look that generated sudden consideration on-line. Earlier images present the philanthropist with a feathered, honey-blonde coiffure, a tender fringe and a comparatively pure make-up look.
In newer pictures, Susan wears her blonde hair in longer, layered waves, with stronger eye definition and a extra polished end.
Susan, who beforehand launched the luxurious trend label Phi, has lengthy had an curiosity in trend and design.
Kimberly Guilfoyle
Kimberly Guilfoyle’s transformation is among the many most putting within the assortment.
Lengthy earlier than turning into a distinguished determine in Trump’s political circle, the previous prosecutor and tv persona was married to California politician Gavin Newsom.
Early images from her modelling and authorized profession present Kimberly with thick, darkish hair, softly outlined options and understated make-up.
Through the years, her look has grow to be significantly extra dramatic. In the present day, the previous Fox Information host is understood for voluminous brunette waves, closely outlined eyes, lengthy lashes and shiny pink lips.
Kimberly, who was beforehand engaged to Donald Trump Jr., has additionally developed a penchant for glamorous robes and assertion jewelry.
Her evolving look has attracted appreciable public hypothesis about beauty enhancements, though she has not confirmed the procedures steered by commentators.
Following the tip of her relationship with Donald Jr., Kimberly maintained her ties to the Trump administration and have become the US ambassador to Greece.
Kristi Noem
Kristi Noem’s look has advanced significantly since she first entered politics. Early images of the previous South Dakota governor present her sporting a shorter brunette coiffure, side-swept layers and comparatively understated make-up.
As her political profession progressed, Kristi embraced a extra glamorous aesthetic, with longer hair, voluminous waves and dramatic eye make-up.
Her eyebrows have additionally grow to be extra sharply outlined, whereas her public appearances steadily characteristic assertion lashes and shiny lips.
The distinction between her early congressional portraits and newer images has made Kristi a frequent topic of on-line dialogue in regards to the so-called Mar-a-Lago look.
Her altering type additionally displays greater than a decade within the nationwide highlight, the place political figures face rising scrutiny over their look.
Laura Loomer
Political activist Laura Loomer has additionally undergone a noticeable type transformation since her early appearances within the public eye.
Older images present Laura with blonde hair, comparatively minimal eye make-up and a extra informal strategy to trend.
Lately, she has swapped her lighter locks for darkish brunette hair, steadily worn swept again or styled in polished waves.
Her make-up has grow to be extra outlined, with arched brows, smoky eyes and nude-pink lipstick forming a part of her signature look.
A vocal supporter of Donald Trump, she has grow to be an more and more recognisable determine in conservative political circles.
Erika Kirk
Erika Kirk has embraced a noticeably completely different look since her early years as a magnificence pageant contestant.
The previous Miss Arizona USA, who gained the title in 2012, was photographed in her youthful years with lengthy blonde hair, softly outlined eyes and the basic polished make-up related to pageant competitions.
In the present day, Erika typically wears her platinum-blonde hair in smooth kinds or softly brushed-back waves, complemented by dramatic eye make-up and impartial lipstick.
Ivanka Trump
Maybe one of the vital recognisable transformations belongs to Ivanka Trump. The president’s eldest daughter first entered the general public eye as a younger mannequin, steadily showing at trend occasions with a smooth blonde bob, tender pink lipstick and comparatively understated eye make-up.
Through the years, the previous White Home adviser has developed a extra refined signature type.
Her blonde hair is now usually worn lengthy and straight or styled in unfastened waves, whereas her make-up typically options outlined brows, smoky eyes and impartial lips.
Ivanka has additionally moved away from the youthful get together attire of her early modelling days in favour of tailor-made designer outfits, elegant night robes and assertion jewelry.
Since stepping away from frontline politics, the mom of three has embraced a extra relaxed life-style in Florida with husband Jared Kushner and their kids.
Her transformation displays greater than 20 years within the public eye, from teenage mannequin and businesswoman to presidential daughter and mom.
