Mukesh Ambani, chairman and managing director, Reliance Industries speaking in regards to the launch of Jio Cellphone Subsequent throughout Reliance AGM 2021; Courtesy: Jio through Youtube

Synopsis

Low-cost has been Jio’s mantra since inception. Whereas the corporate is doing every thing to succeed in its 500 million subscriber goal, its newest providing fails to impress on many fronts. Furthermore, with opponents providing higher value-for-money choices, Jio’s a lot awaited launch could possibly be a moist squib.

No matter Reliance Jio does is seen with nervousness and anticipation by the telecom trade. Given the corporate’s historical past, the concern of disruption is at all times within the air.It began with the entry of the Jio in 2016 by providing free voice calls and textual content messages. Nearly a yr later, the JioPhone was launched to deal with the bottom-of-the-pyramid demand for function telephones. Then got here a number of Diwali Dhamaka and New 12 months Dhamaka provides to additional

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