Vivek Raina, cofounder and CEO, Excitel; picture courtesy of Excitel

Synopsis

Excitel’s enterprise mannequin hinges on tapping demand in underserved areas by driving piggyback on its community of companions. It not solely meets the problem of entry, the asset-light strategy helps it go to the market sooner and focus its efforts on managing that make-or-break part — buyer help.

If there may be one factor that has been in fixed demand over the previous 18 months, it’s the want for dependable connectivity. That’s as a result of nothing beats the robustness of fixed-broadband networks in terms of simultaneous use for distant working, on-line education, and streaming HD/4K content material — the three makes use of which have seen a spike since within the pandemic constricted everybody’s life. However the irony is that India’s fixed-broadband penetration has

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