These charges, that are denoted as price per thousand or CPM, are revealed month-to-month by Libsyn’s AdvertiseCast, the business’s main podcast promoting market connecting advertisers to podcasters. The information is derived from precise gross sales information throughout the two,300+ podcasts within the AdvertiseCast market.
For February 2022, the common CPM price for a 60-second spot was $23.61.
“Whereas the podcast promoting business continues to have a robust upward trajectory, February common charges had been down from the Firm’s all-time excessive in January. Even so, common charges for February had been up 12 months over 12 months when in comparison with $22.19 in 2021,” stated Dave Hanley, Chief Income Officer at AdvertiseCast. “We do see seasonality in demand and promoting charges traditionally in February.
It is a results of the vacation and the New Yr’s rush, which we consider will bounce again later within the quarter.”
Historic charges will be discovered on the AdvertiseCast podcast market web site.
The Firm will proceed to announce these figures month-to-month to allow podcasters, advertisers, and the investor neighborhood to readily monitor market pricing and supply higher perception into promoting monetization inside the podcasting business.
