Personalisation in all types is at an all-time excessive in the intervening time. Whether or not it’s the TikTok girlies upcycling their sneakers with bows and lace, Instagram ‘it’ women including stickers to their AirMax Professionals or Gigi Hadid and Dua Lipa sporting personalised allure necklaces, 2024 is wealthy in unbiased expression and the ‘Jane Birkinifying’ pattern is pushing it to all-new heights. 

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Dua Lipa was seen adopting the pattern earlier this 12 months

What’s ‘Jane Birkinifying’?

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Jane Birkin’s private Birkin bag is adorned with trinkets and keepsakes

The thought of ‘Jane Birkinifying’ lies within the title, clearly taking inspiration from the famed British actress, singer and Hermès muse, Jane Birkin. Jane was a trailblazer in her personal proper and nonetheless stays one of many style and film world’s most iconic names. After co-designing the infamous Hermès Birkin bag, which now sells for a really fairly penny, Jane would fill hers to the brim with all kinds and beautify its leather-based exterior with stickers, charms, keychains and ribbons – thus, the time period ‘’Jane Birkninifying’.

In line with the purse and accent model Fiorelli, searches for ‘Jane Birkin aesthetic’ has elevated by 150% over the previous few months on Pinterest as individuals look to encapsulate her eminent look the place put up tags for ‘bag allure’ on TikTok are at present sitting at 12.3k and counting. 

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Miu Miu S/S24
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Balenciaga F/W24

TikTok isn’t the one avenue to undertake the tendencies. Throughout the latest style month, Balenciaga embellished leather-based totes and shoulder luggage with charms, keychains and padlocks, whereas Miu Miu despatched a slew of boxy totes visibly overflowing throughout its S/S24 present, proving that this pattern has reached the world stage in additional methods than one. 

Like all good DIY tendencies, the TikTok natives have taken it upon themselves to share the most effective hacks for ‘Jane Birkninifying’ at dwelling, some preserving issues delicate and stylish whereas others have gone full-fledged Jane. Nia Davis, Designer at Fiorelli explains that “due to the playful, individualised nature of this pattern, there is not any incorrect option to strategy it. You don’t want an actual designer bag to take part and may use any of your favorite leather-based — or fake leather-based luggage. As a nod to Jane Birkin, a tote bag is a good possibility, however shoulder luggage and seize luggage are additionally good decisions.” 

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Instagram muse Livia Nunes Marques wore her ‘Jane Birkinified’ bag to the Miu Miu present throughout PFW

When you’re considering of adopting the pattern for your self, Nia suggests to 

Et voila, you’re in your option to ‘Jane Birkinifying’.



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