Goldenvoice is heading again to the seashore. The Coachella promoter has introduced the inaugural Ocean Means Pageant, a brand new two-day occasion set for Sept. 26-27 on the sand in Santa Monica. Billed as the primary main music competition ever staged on Santa Monica Seaside, the all-ages gathering pairs a stacked lineup with a broader celebration of California tradition, meals, wellness, design and sustainability.
The inaugural version will likely be headlined by the Killers and Olivia Dean, with Jack White, Khruangbin, Chic, Durand Jones & the Indications, Alvvays, Hiatus Kaiyote, SG Lewis, BLOND:ISH, Scorching Chip (DJ set), Poolside, 54 Extremely and extra rounding out the invoice.
Quite than a sprawling multi-stage maze, Ocean Means will function two phases throughout the stretch of seashore between the Santa Monica Pier and Bay Avenue. The principle stage will host 5 artists every day, whereas a second, extra intimate stage enhances blanket-friendly viewing areas. The competition’s identify is a nod to Ocean Means Recording, the legendary studio based by Allen Sides simply blocks from the waterfront, whereas the occasion itself marks one thing of a homecoming for Goldenvoice, whose early fame was constructed on concert events on the close by Santa Monica Civic Auditorium.
“Santa Monica has an unbelievable music historical past, and Goldenvoice has been lucky to be a part of that story,” mentioned Goldenvoice regional festivals VP Nic Adler. “From legendary reveals on the Civic Auditorium to the origins of Ocean Means Recording simply steps from the seashore, there’s a inventive legacy right here that’s not like anyplace else. Ocean Means Pageant is our alternative to have fun that historical past whereas constructing one thing that feels authentically Santa Monica for years to return.”
Past the music, organizers are emphasizing hospitality and neighborhood. A brand new Correct Seaside Membership, created with Correct Inns and designed by Kelly Wearstler Studio, will supply a premium beachfront lounge expertise, whereas the weeks main as much as the competition will embrace free concert events, seashore cleanups, youth surf and water security applications and partnerships with native companies.
Metropolis officers additionally see Ocean Means as a centerpiece of Santa Monica’s broader cultural revival. “Santa Monica is in the midst of a renaissance,” Mayor Caroline Torosis mentioned. “Town is welcoming the world to its shores, and Ocean Means Pageant is how we’re ensuring our personal neighborhood is on the middle of it.”
In line with its seashore setting, Ocean Means is being designed as a transit-first occasion, with no on-site parking. Organizers are encouraging followers to reach through the Metro E Line, Massive Blue Bus, shuttle companies, bicycles and different micro-mobility choices. Basic ticket gross sales start July 23, following a July 22 presale for Santa Monica residents. Lodge packages and Correct Seaside Membership entry can be found now.
